How do you define a good story? I'd like to think that "good" is engaging, makes you feel something - it makes you think. What I love about film is that it's completely subjective. Any film can affect anyone in any way. If a movie ends and I'm left sitting there wondering what just happened because I can't figure out what I'm feeling or I'm feeling so much that I'm stuck - then that's my personal gauge of a good story.
How does one create for an audience? I personally, don't have a formula for that. When I write, most of the time I have no idea where the story will go or how it will "end." I feel that stories are just a series of beginnings. If you write well then you leave the viewer wondering what happens next...hence a new beginning. My stories/scripts are often many pieces that have come to me over time mixed with notes that I have on post-its all around my apartment, coupled with random thoughts and voice notes that I make daily. I can't say that I sit at home and say to myself "who am I making this for other than myself and the need to get these words out?" Luckily on some level I am able to connect with people with my stories. If I can do that then my goal is accomplished. These days so many people are walking around trying not to feel...I can vouch for that sometimes...but I think it's important for one's livelihood to feed their souls and be affected by something. I often look for inspiration but just as often realize that all the inspiration I need is within.